Improve TV ads efficiency
Holimetrix includes technologies for video detection, digital tracking, marketing attribution and data advertising. This allows for the measurement of your marketing and advertising performance of TV & radio campaigns.
Intuitive and customizable interface
At Holimetrix we are lucky to bring together various skills dedicated to the analysis of your media performance
Holimetrix in numbers
A few stats
Holimetrix allowed us to confirm and quantify the general learning we identified empirically about the effectiveness of the drive to web of the M6 Group TV channels on websites traffic. This is a very useful tool to identify specific learnings of each advertiser and to help our clients optimize their future campaigns, both in media planning choices that creative. Finally, and this is important for us, it can measure the long-term effects of TV on websites traffic, beyond the direct effects that are proven today.Faiza RabahResponsable Marketing, M6 Publicité
I think that OMG has been one of the pioneering agencies in measuring drive to Web. Today we use Holimetrix whether in the context of performance or branding campaign. Holimetrix has the ability to distinguish the direct & indirect effects for each device of an individual. Understanding the interactions between the digital and television ecosystems is one of our challenges to optimize media strategies. We measure the allocation of visits and leads by campaign, device (mobile and desktop), for each broadcasted creations and especially by chain, weekday and day part by building with our advertisers' experience curves to anticipate ROI levels for various investment levels. Finally, it is a new way to control the TV efficiency and to negotiate with our partners. Real time is everywhere, even on TV! Today more than ever our advertisers use television to consolidate their brand's assets and to grow their business potential. With Holimetrix, our role is to increase it while maintaining an hyper qualitative base that values the brand: mixing quality with quantity.Corinne AbitbolCEO Study at Omnicom Media Group
As a pure player, Holimetrix allowed us to have an analytical approach to our media planning. With a volatile and difficult target to find on TV, we need a tool that allows us to adjust our programming day to day and find programs in affinity with our target, that generate maximum traffic to our site. In other words, we can now measure the performance of a spot's GRPs, monitor the contribution of preferential locations or explore new contexts according to objective criteria.Julien MancadiangMedia Marketing Manager Services, Halfords Media (PokerStars group)
Our partnership with Holimetrix allowed us to develop the speech of our brand GULLI: quantifying the link between the live and digital, meet market expectations on ROI needs, KPI & figures, including the target “child” (non-existent on the market). Supporting our customers Agencies and advertisers in their choice of media purchase by providing quantified and quantifiable arguments. Gulli now has the capacity to generate instant traffic on the web. It is up to us to decipher the behavior of this new video generation...Clara SebagAssistant Director of Advertising, Lagardère Active
They trust us
Case study: FamiHero
How to revolutionizes family services with digital
The agency of FamiHero has offered to deliver TV campaigns to families in September 2013.
> View complete case study
The performance of different campaigns has been measured with HMX TV in order to identify the best conditions possible of TV diffusion: what are the TV spots that allow to both generate the level of coverage and repetition necessary on their target while maintening an important incremental & qualified traffic on the website Famihero.com, at the best cost of course.
The successive campaigns have been optimized on the basis of the learnings provided by HMX TV.
Want to discuss our product or partnership? We’re always ready to help.
1 Electric Avenue,
London EN3 7XU